New Product

Launch Analysis

Would you like to consider the expected gain of market share for a product, according to the
marketing actions they are able to take? The use of a simulation model, that runs along time,
and considers the changing market share allows to get an accurate result for your revenue.

Step 1

Play with Scenarios &
Play with your variables
Imagine diferent answers to
marketing actions from men
or women, young or adults

Step 2

Compare Runs, with
Parameters Variation. In a
methodic way the experiment
will show you the variation on
the outputs and allow to
compare costs and benefits
of each action over time.

Step 3

Sensitivity Analysis. View in
a Tornado graph, which
of your variables have a
larger or smaller probability
of impact on your output.

Step 4

Define your objective with an
equation or number, apply
constraints and just run the
optimizer. It will deliver the
best combination of variables.

Why →

It is key to evaluate the impact of marketing actions on the expected revenue. Marketing actions are
necessary to assure the market share used to estimate the revenue. During the period of time chosen
to estimate the terminal value of the investment, consumers behavior will impact on the market share,
and product success also. Once expected market share has been estimated, you will be able to
calculate the terminal value, in a matter of seconds!